7 Unboxing Experiences That Went Viral: What Your Brand Can Learn from Them

Consider this: to a web-based company, it is only the point where a customer opens a given package, and the only hands-on experience with your brand is before they actually make a move to use the product. The 30-second window is a future opportunity to delight them, surprise them, and, if you are lucky, get them to take out their phone and record it.

I am aware of how the giants of the industry do so. However, you do not have to have a million-dollar budget to produce a viral moment. You only have to be creative and have the appropriate packaging partner.

Thousands of boxes have been analyzed at Polo Packaging. There are 7 brands that perfected the unboxing, and these are just some of them, and what you can learn to apply in your business.
 

1. Apple: The "Friction Fit" 

We must begin with the master. To Apple, it was not the design of a box, but a feeling.

The Experience: When you pick the lid of one of the iPhone boxes, it does not fly. It slides slowly. The box has a certain amount of air resistance (friction) designed into it so that it takes approximately 3 seconds to drop to the bottom.

The Wisdom: Expecting is a luxury Boxes of cheap goods are easily opened. Luxury is slow. By making your rigid boxes a tight fit, you make the customer sluggish. The pause, though, is short, and it raises excitement.

Request rigid boxes with a tight fit. It produces a vacuum effect that has an unbelievable premium

2. Glossier: The "Pink Pouch" 

The billion-dollar beauty company, Glossier, entirely created its empire through Instagram. How? The Pink Pouch.

The Experience: Each order was placed in a reusable and bubble wrap pink ziplock pouch with a sheet of stickers. It was not a high cost of presentation but iconic. The customers would use the pouches as travel bags or pencil cases, and they would put the stickers on their laptops.

The Moral of the Story: Reuse your packaging. Shipping a product was not enough; such is the case with Glossier, but an accessory to a lifestyle. Since the packaging could still be useful once unboxing was done, the brand lived on in their customers' daily lives.

Don't just use void fill. Use a branded cotton bag or reusable pouch that continues to work for you even after the removal of the product.

3. Man Crates: The "Challenge"

This gift company for men went beyond the unimaginable; they even based their packaging in such a way that it is difficult to open.

The Experience: Their box is very distinctive in that it is designed as a wooden box that is glued and nailed. It comes with a crowbar. The client literally needs to open the box with his or her own hands.

The Moral: Work them to it. This makes the unboxing an affair. It is comic, it is not to be forgotten, and it is not possible to resist laughing. It transforms an inactive task into a challenging one.

There is no need for a piece of wood and nails, but what about a tear strip mailer or a complicated folding system, which needs interaction? Engage the customer's hands.

4. Who Gives A Crap: The "Billboard" 

What do you do to make toilet paper viral?

The Experience: This sustainable brand does not shrink-wrap its rolls with plastic, but instead wraps each roll with colorful and artist-created paper. As you take off the box, it looks like a party. It is so cute that people pile the rolls in their bathroom and put them on Pinterest.

The Moral: It is a canvas every inch. The majority of brands abandon the individual product. They printed on the wrapper of the actual product, thus transforming an otherwise uninteresting commodity into home decor.

Do not leave your inner packaging empty. Insert some custom tissue paper or printed cardstock sleeve to inject some color that the customer sees at the very first glance.

5. Liquid Death: The "Fake Out" 

Liquid Death sells water, just simple water. But they sell it in tallboy cans of aluminum, which appear like beer.

The Experience: It is rebellious to unbox a case of Liquid Death. It is a heavy metal piece of artwork, the font used is gothic and the box contains skulls. It destroys the category completely.

The Lesson: Violate the category canons. When selling organic soap, everybody will want to have a box that is beige with a leaf on it. What if you used neon black? When you are selling socks, everybody wants a plastic bag. What if you used a pizza box?

Look at your top 5 competitors. What color are they using? Pick the opposite. Be different and not blend in.

6. Tiffany & Co.: The "Color Ownership" 

A Tiffany box can be seen from the other side of the street.

The Experience: The Tiffany Blue box featuring the white satin ribbon is a reality icon so legendary that the box it occurs in will be held in higher esteem than the silver it contains. They registered the color as a trademark in a court of law.

The Moral Consistency makes icons. They did not switch their packaging on a seasonal basis. They chose a single color and had been following the same one for decades.

Select a Pantone color as your brand and exploit it. Put it on your thank you card, on your tissue paper, and on your mailer box. It is recognition made through repetition.

7. FabFitFun: The "Layered Reveal"

Owners of the Reveal include Subscription boxes such as FabFitFun.

The Experience: This is because you will never find the best item at the top. They use layers. First, you see a magazine. Then, a stickered and sealed tissue paper. Then, the small items. And, lastly, the enormous "hero" product at the bottom.

The Moral: Plan out the trip. That is not to put your products in a box. Organize them. Consider what the customer looks at first, second, and third.

Ready to Create Your Own Viral Moment?

It does not require Apple's budget to make people love the unboxing process. You simply need to make it conscious.

You may wish for the "slow slide" of a rigid box or the colorful pop of a custom ticket, or a precisely designed cardboard insert. Polo Packaging can do it all.